Mission, Goals and Values


Revive Reading Armenia, which leads to economic and social well- being of the country in the future.


To involve all generations in reading and activities connected with it in order to contribute to the development of Human Capital in Armenia.


  • Teach those who read to comprehend a book
  • Return the desire to read among those who have abandoned reading
  • Awaken an interest in reading for those who do not read


  • Selfless desire to provide opportunities for Armenian young generation development
  • Wish to spread tolerance, freedom of speech and ability to think critically and creatively
  • Belief that we can change the future of Armenia